MailChimp isn’t the only email mailing list provider out there by any means, but it is the one that practically all the entrepreneurs I meet are using – probably because it’s free up until 2,000 subscribers. So in this post I’ll tell you how you can easily start collecting subscribers for your MailChimp email list.
Choosing the right theme for your WordPress website is actually surprisingly difficult. There are so many themes out there and it is easy to feel overwhelmed by the sheer number you’ll have to sort through.
Another complication is that since themes are made by different makers, there isn’t a standard way of describing what features they include. Don’t assume that you can customize everything – it’s only recently that themes are becoming more and more customizable. So, do read the small print and check that you will be able to do what you want to do with the theme you have chosen.
Here are some tips to help you find the right theme.
The following are tweaks I find myself suggesting frequently to people when they ask me to review their WordPress sites. They come up pretty often so I thought they would be useful for others as well.
1. “Posted by admin.”
I see this so often and it bothers me. Who wants to be known as “admin” when they’ve authored a blog post? It’s easy to change your “label,” either to your first name, your full name, or a nickname. Even if you don’t feel it appropriate to put your own name, why not choose your business or website name – or even just your initials? For me, anything is better than the completely impersonal “admin!” Go to Users > Your Profile, scroll down a little and type in your name or “nickname” – the name you want to appear as the author of the blog posts – in the “Name” area. Select your choice from the “Display name publicly” dropdown, and save the change.
This is the last post in the series but talks about possibly the most important things you can do – see 14 and 15 – to make your website better: write with your visitors in mind, avoiding dry lists of features, and be clear on what purpose, after all, you want your website to serve.
11. Include an FAQ page.
The job of a “frequently asked questions” page is to remove any potential objection or doubt a customer may have in their mind that is preventing them from contacting you, hiring you, or buying your products (or whatever it is that your website aims to do). You’ll want to include all possible details (terms, refunds, how it works, etc…) on the FAQ page – it’ll cut down on your time answering basic questions via phone or email, as well.
In this second part of the series, we look at some more ways you can improve the look of your website and make it function better for you and your visitors.
6. Make use of images.
These days nearly everyone has a fast internet connection and we can see this change reflected in the way websites are designed – the use of pictures has become more and more prevalent and we are no longer shy about including many images, and sometimes even very large ones on our sites. So, don’t hesitate to include images on your blog posts and elsewhere on your website (your About page, for example) – and don’t make them tiny in size, as it makes your site look old fashioned.
I’m often asked to review readers’ websites to see how they can be made to look more professional, and to see if they’re working as best as they can. Here are some of the most common suggestions I make.
1. Make it easy for your website visitors to contact you.
It’s madness to make your website visitors hunt around for your contact details. Put a “Contact” link either in your main menu – it’s usually the last item, and it’s here that people will look first – or in a footer menu. Better still, put your telephone number and email address (and any other contact details you want to supply) on every page.
Choosing a WordPress theme can be daunting at first as there are just so many to choose from. In this first of a series of “best WordPress themes,” I make a selection of themes, both free and premium, that can be used for a business website. While attempting to choose a variety of themes so that there will be themes here to suit all types of business, my personal taste usually veers towards the cleaner and more minimal, rather than the busier and more heavily styled. If you share the same preference as me, I hope this selection will help you with the difficult task of choosing a theme, and save you some time trawling the web.
You’ve heard talk about WordPress, and that’s perhaps why you’ve found this website. Perhaps a friend has advised you to build your site on WordPress – but what is it, and why would you choose it to create your website?